This ad will close in

Hungry For More

2. Guide to affordable restaurants

Make it easy for people on a budget to find a good meal and you'll tap a ready and willing market. Marc Kravitz, 31, formed Spirit of '76 Publishing in 1999 to produce $18 and Under: The Guide to Reasonable Dining and Entertainment in Philadelphia. "A lot of guides give descriptions that are basically paid advertising," Kravitz says. "My book consists of objective reviews."

The Philadelphia guide, updated annually, fits in a pocket, retails for $9.95 and is sold in local bookstores and on the Internet. Kravitz also markets versions with customized covers to companies as alternatives to traditional giveaways or gift premiums. With about $15,000 in start-up capital, Kravitz says he broke even his first year and expects to turn a profit in 2000. He's considering his expansion options, which include the possibility of taking $18 and Under to other cities.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the August 2000 print edition of Entrepreneur with the headline: Hungry For More.

Loading the player ...

Shark Tank's Daymond John on Lessons From His Worst Mistakes

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

14 Books Every Entrepreneur Should Read in '14
The 3 Attributes to Look for in Top Talent
Steve Jobs' 13 Most Inspiring Quotes
8 Writing Strategies for People Who Say They Can't Write
The Easy Way You Can Stop Procrastinating and Stick to Good Habits -- Now

Trending Now