If you decide to dive headlong into digital video either now or later, be aware that the technology itself requires some advance planning and that going live online will create a whole new dynamic. Here are some tips for getting the most out of the experience:
- Use TV-friendly interviewers. Make sure the people conducting the interviews are comfortable being on camera. Remember, they are representing your company, and you don't want them to look distracted or upset in front of potential employees, who may already be nervous. To help, give interviewers some practice in front of a video camera and have others offer constructive criticism.
- Always have a backup plan. Make sure there's a phone nearby or you can access e-mail fairly quickly to contact the party on the other end if your connection fails. Right now, chances are, you'll have problems with the connection. (Smith's ex-perience as an interviewee is that getting connected to begin with is often the hardest part.) Make sure that prior to the interview, you figure out how you'll quickly reconnect if the line goes down. Knowing what to do if things disintegrate can alleviate stress on both sides of the screen.
- Streaming what? Video interviewing is still relatively new, and many job seekers may never have heard of it (much less experienced it). Don't be surprised if interviewees aren't familiar with this type of technology and be prepared to acquaint them with the process. By planning ahead, you'll feel more comfortable-which will help you make your initial recruiting decisions. Plus, planning ahead will surely save you some time and money down the line.
- EASE Software, www.ease.com
- RAC Solutions, www.racsolutions.com
- RoleModel Software, www.viewcast.com
- Shannon Smith, firstname.lastname@example.org
Chris Penttila is a Washington, DC-based freelance journalist who covers workplace issues on her blog, Workplacediva.blogspot.com.