Reality Check

The 12 most common myths of Net start-ups-and the realities that will save you from the dotcom graveyard

The Net creates vast fortunes, no doubt about it, but know this: For every new millionaire it mints, it creates even more myths about what's involved in succeeding in cyberspace. That's the harsh reality. Know this, too: The more you know the realities, the better prepared you'll be for doing business on the increasingly competitive battlefield the Web has become. What realities do you need to know? Read on.

Reality Check

Starting Your Site

Customer Service And Advertising

Act Like An E-Commerce Pro

Keep It Traditional Yet Up-To-Date

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This article was originally published in the September 2000 print edition of Entrepreneur with the headline: Reality Check.

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