Privacy, Please

Seal Of Approval

You can download a fill-in-the-blank privacy statement at Truste.com, a nonprofit organization in San Jose, California. TRUSTe.com certifies e-businesses' privacy practices and issues a seal they can display on their sites. Truste licensees include About.com, Netscape, Real.com and many start-ups.

Contact Sources

Forrester Research Inc., press@forrester.com, www.forrester.com

TicketsNow, (800) 927-2770, www.ticketsnow.com.

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This article was originally published in the September 2000 print edition of Entrepreneur with the headline: Privacy, Please.

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