Virtual Estate

What are domain names going for these days?
This story first appeared in the September 2000 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The buying and selling of domain names, a market more volatile than even real estate, has turned the most popular addresses into gold mines. What's the prime property post-Business.com (the record-breaking $7.5 million URL)? Here are the highest-selling recent dotcom names from GreatDomains.com:

  • Loans.com: $3 million
  • Cinema.com: $700,000
  • Wisdom.com: $475,000
  • Tower.com: $200,000
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