Is your business craving new clients? Tempting them with cookies was the answer for ACT Learning Centers Inc. in Duluth, Georgia. When Jerry Friday, 38, sales director of the computer-training facility, approached owners Brett, 35, and Joanne Taylor, 41, with the idea of treating students to fresh-baked cookies during the day, they said "Why not?"
The cookies were such a hit with students that Friday began bringing them to meetings with prospective clients. Now the cookies are the company's calling card.
Says Friday, "It's been incredibly successful for me [and the company]." "Now clients call me 'the cookie man.' "
Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey. She is the creator of BoostYourBiz.com, a marketing information Web site. E-mail her at firstname.lastname@example.org.
- ACT Learning Centers Inc., www.actlearn.com