Got Net?

Selling Sports

Jupiter Communications reports that online sports content may be one of the most important new segments of the Web consumer marketplace.

Online consumers currently rank sports content among their five favorite online activities, and that translates into a big e-commerce opportunity. According to Jupiter, consumers will spend about $3 billion on sporting goods, apparel, footwear and event tickets in 2003.

If you want to get in on the game, one area to consider is women's athletic wear. Portland, Oregon-based start-up Lucy.com has quickly taken the lead in this niche. The start-up recently managed to secure $40 million in venture capital earlier this year. More good news: Jupiter expects sales of online apparel to hit $1.6 billion this year, and to leap to $7.8 billion by 2003.

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This article was originally published in the September 2000 print edition of Entrepreneur with the headline: Got Net?.

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