Hooked On Speed

The Next Generation Of Your Consumers

In addition to remaining fast and flexible, today's online start-ups also need to look ahead and try to anticipate the needs of not only Generation Y, but also successive waves of young consumers. "We don't want to be reactionary," says Stein. "We know they're ahead of the game, but we still think we can take our audience to the next level. We're now looking at technology for handhelds and trying to get that out to them. We're part of their community, and this is a way for them to carry that community around with them."

Pay Heed To Seed

  • Create a scalable site architecture, one that is capable of accommodating dramatic increases in traffic. Assume success!
  • If funds are tight, consider partnering with services that offer your audience superior speed and functionality and diverting traffic to their servers.
  • When designing sites, avoid graphic elements that slow download times.
  • Set up separate servers for media and for basic site hosting (HTML or text assets) to avoid bandwidth conflict.
  • Be prepared to alter site architecture and switch media formats if better ones come along.

Contact Sources

ArtistOne, www.artistone.com, www.awal.com

Forrester Research, 400 Technology Sq., Cambridge, MA 02139, www.forrester.com

Gigabeat, support@gigabeat.com, www.gigabeat.com.

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This article was originally published in the October 2000 print edition of Entrepreneur with the headline: Hooked On Speed.

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