A Tale Of 25 Cities

By The Numbers

Perhaps we can't convince you to uproot yourself-your home, your business, your life-and trek to an unfamiliar locale based solely on the potential for success in one of our hot cities. But if you are interested in such a dramatic change, you might be curious to know just how we weeded out our nation's top entrepreneurial spots.

This year, we used four basic criteria in ranking our top cities: entrepreneurial activity (based on the number of businesses that are five years old or younger within metropolitan statistical areas), small-business growth (those businesses with fewer than 20 employees that had significant employment growth from January 1999 to January 2000), economic growth (which measures the change in job growth over a three-year period through January 2000) and risk (cities with the lowest business failure rates). We then used a point system to determine each city's overall ranking as well as its ranking within a specific region.

Dun & Bradstreet research by Iris Geisler, Greg Needham and Nancy Wilkinson; Entrepreneur research by Lee Houston

About Dun & Bradstreet
Dun & Bradstreet (D&B), with the world's largest information database, tracks 57 million companies worldwide-11 million marketable establishments in the United States alone. Businesses use D&B's services to find new customers and evaluate their creditworthiness, identify potential suppliers and collect overdue receivables.

Through face-to-face and telephone interviews as well as public-records searches, more than 200 million financial transactions are added annually to D&B's files in the United States alone. D&B updates its information base continually-an average of more than one million times each business day.

When businesses are entered in the D&B database, they are issued D-U-N-S numbers (similar to Social Security numbers). The U.S. federal government requires companies to have this number to bid for government contracts. Also used by the United Nations and the European Union, the D&B D-U-N-S number is quickly becoming the universal standard for identifying businesses on the Web as well.

For more information about D&B, call (800) 234-3867 or visit the D&B Web site at www.dnb.com. To register for a D-U-N-S number, call (800) 333-0505.

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This article was originally published in the October 2000 print edition of Entrepreneur with the headline: A Tale Of 25 Cities.

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