Reflective material, such as that used in reflective technologies' illumiNITE products, is really an adaptation of reflective strips made for highway signs. Adapted products are often a great opportunity for inventors.
Another recent market that uses adapted products is the cosmetics market for preteen girls. Previously, preteens were using cosmetics designed for teenagers. Suppliers who've geared their products toward 6- to 13-year-old girls-by, for instance, making the packaging more appealing-have had great success over the past three years.
- Reflective Technologies Inc., 15 Tudor St., Cambridge, MA 02139, (617) 497-6171.