What's Up, Doc?

Imagine starting an Internet-based business with your own money. OK . . . now stop laughing--these entrepreneurs did it and lived to tell the tale.

Your knees are sore. But you're not complaining. You're too busy thinking about that migraine. But you're still not complaining. You're too busy calling the doctor about your constipation.

You have pink eye. The mumps. Bloated ankles. You have a back problem, a nosebleed, carpal tunnel syndrome, back pain and jet lag.

Is there a doctor in the house? If you're not interested in seeing a physician, and if you're a woman, you might want to visit Health4her.com.

Men, you're on your own. Good luck. Don't let the door hit you on your way out. Buh-bye.

It has to work that way. Before Louis Silberman, now 36, started Health4her.com, his Scottsdale, Arizona, company sold health products to both sexes-and nobody paid attention. But now he has a company that earlier this year made $200,000 in one month and, by year-end 2000, should have made about $3 million.

Just about two years ago, sales were running at just $150 per month.

What's even more amazing, perhaps, is that Louis Silberman has thus far never spent a dime of anybody else's money (except for a "very small private loan from a friend," says Louis). He invested all of his own money into Health4her.com, and he didn't end up going broke. Wait a second-are a few of you Internet-based entrepreneurs feeling a little dizzy?

Your knees are sore? Sure, sit down. But you're not complaining? You're too busy thinking about that migraine . . . ?

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Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

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This article was originally published in the October 2000 print edition of Entrepreneur with the headline: What's Up, Doc?.

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