This story first appeared in the October 2000 issue of Startups. To receive the magazine, click here to subscribe.

With so much grand potential to be plundered once you're on the Web, who actually has time to build a Web site? With Multiactive's ecBuilder Pro ($199), you can end run-around site building with tools that automate the process. Pop the program in your system, and you'll be Web-ready in no time with a preconfigured e-commerce site that can accept credit cards, offer a shopping cart, run banners and other promotional media, and automatically promote your business to search engines. Bonuses: ecBuilder includes 40 customizable Web site templates, and can feature up to 10,000 catalog items and 100 marketing messages or Web pages. System requirements include Windows 95/98/00/NT, an IBM-compatible Pentium 90 or higher, 32MB RAM and 60MB hard-drive space.





J.W. Dysart, a software analyst and Internet business consultant, has written for more than 40 publications, including The New York Times and The Financial Times of London. He is also a columnist for our sister publication, Business Start-Ups.