This story first appeared in the November 2000 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The evidence mounts: Web sites that offer real-time customers service-meaning a mouse click lets shoppers chat with helpful employees-do better in terms of both customer satisfaction ratings and sales. The problem for entrepreneurs: Implementation has been expensive and technically cumbersome. Enter Live Person, which promises low-cost, real time chat functionality directly geared toward business. Check it out before the holiday buying rush show up at your e-commerce site.