Toot Your Own Horn

Web site advertising for maximum eyeballs

Marketing your online business isn't as simple as hanging your name above the door or placing an ad in the Sunday paper. But if you play the game right, you can get closer to the Internet equivalent of a neon sign on a busy street. Below, we take a look at some of the basics in getting you started: search engines, banners, link exchanges, mailing lists and auctions. Try them all to find out which ones work best for your start-up.

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This article was originally published in the November 2000 print edition of Entrepreneur with the headline: Toot Your Own Horn.

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