East Meets West Asian Americans have money, Net savvy and entrepreneurial fire. Media magnate Jeff Yang explains how to tap both their talent and dollars.
By Scott S. Smith •
Opinions expressed by Entrepreneur contributors are their own.
Although Asian Americans make up just 4 percent of the U.S.population, they are the nation's fastest-growing ethnic group,expected to constitute 12 percent by 2020. In 1994, even beforehelping to lead the Internet explosion, the U.S. Census Bureaureports Asian Americans had average household incomes of $52,562,compared with $45,034 for white Americans. We asked Jeff Yang, 32,CEO of aMedia Inc. and publisher of aMagazine: Inside AsianAmerica, which has a circulation of 200,000, about how to tapinto this community.
Give us some insight into the majorAsian American communities.
Chinese and Filipino are the largest groups, followed by [inorder of size] Japanese, South Asian, Korean and Southeast Asian.Immigrants are more likely to identify with their ethnicities thanwith an Asian American identity; individuals born and educated inthe U.S. are more likely to have pan-Asian affiliations. Chinese,Filipino and Japanese communities are the most established U.S.populations, while Korean, South Asian and Southeast Asiancommunities are mostly immigrant.
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