20/20 Foresight

Q & A

Don Delebak: Did you ever feel like giving up?

Jon-Erik Prichard: No. I always believed I could make it. That doesn't mean I didn't get mighty discouraged.

Delebak: When you started, you had to foresee it would take you five to six years to launch the product. What made you decide to go ahead?

Prichard: I'm an entrepreneur, a risk-taker, and I felt the product would succeed.

Delebak: How did you choose your initial target markets?

Prichard: I was looking for vertical markets that had a strong need for a mobile communications device that would be easy to sell to. These markets included real estate, insurance, claims adjusting and medical records.

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This article was originally published in the November 2000 print edition of Entrepreneur with the headline: 20/20 Foresight.

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