Don Delebak: Did you ever feel like giving up?
Jon-Erik Prichard: No. I always believed I could make it. That doesn't mean I didn't get mighty discouraged.
Delebak: When you started, you had to foresee it would take you five to six years to launch the product. What made you decide to go ahead?
Prichard: I'm an entrepreneur, a risk-taker, and I felt the product would succeed.
Delebak: How did you choose your initial target markets?
Prichard: I was looking for vertical markets that had a strong need for a mobile communications device that would be easy to sell to. These markets included real estate, insurance, claims adjusting and medical records.