20/20 Foresight

Q & A

Don Delebak: Did you ever feel like giving up?

Jon-Erik Prichard: No. I always believed I could make it. That doesn't mean I didn't get mighty discouraged.

Delebak: When you started, you had to foresee it would take you five to six years to launch the product. What made you decide to go ahead?

Prichard: I'm an entrepreneur, a risk-taker, and I felt the product would succeed.

Delebak: How did you choose your initial target markets?

Prichard: I was looking for vertical markets that had a strong need for a mobile communications device that would be easy to sell to. These markets included real estate, insurance, claims adjusting and medical records.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the November 2000 print edition of Entrepreneur with the headline: 20/20 Foresight.

Loading the player ...

4 Behaviors You Never Want to See in a Leader

Ads by Google

Share Your Thoughts

Most Shared Stories

The Two Words Steve Jobs Hated Most
15 Signs You're an Entrepreneur
Want Media Attention? Target Trades First
The 4 Essentials to Starting a Company Whether You Have Money or Not
10 Things That Set Entrepreneurs Apart From the 9-to-5 Crowd