Round Two

What's Your Motivation

My situation is not unique among entrepreneurs. Jenai Lane, founder of Zeal Co., a branding, product content and consulting biz for the Gen Y market, recalls the early days of her first business, Respect Inc., a consumer products manufacturing company in San Francisco that specialized in trend products for Gen X and Gen Y. "I remember waking up each morning and bounding out of bed, excited to meet the challenges of building a company," says Lane, 32. "After six wonderful and somewhat challenging years, my passion turned to dread. What had started off as a creative adventure became a company with rules, regulations and enormous responsibility."

Lane, finding herself much more entrenched in administrative tasks, was realizing that her personal goals were no longer in line with her company's. And she, too, arranged to move on, difficult as it was.

For Daniel Seltzer, co-founder of Interbind, a New York City software developer, the decision to leave his previous company had to do with the balance shifting within. "I felt the things I wanted to try just weren't going to happen while I was running Arcus," explains Seltzer, 36, of his former tech consulting company. "Not coincidentally, I also came to see the company with less idealism and more practical awareness of what needed to be done to take it to the next level. I wasn't motivated to pursue that [next level] with that organization. I needed some time to develop a new direction for my business goals."

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: Round Two.

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