Future Earnings

Is 2001 your year? The year you rap on Microsoft's window. . . Put Amazon-like sales on your books? Want to hear how you'll do it?

It's nearly 2001, and we have yet to see a work force overrun by androids, Disney-"imagineered" transportation that actually works, or middle-class living quarters that do everything for us at the touch of a stainless-steel button. But we do have that blessed Internet, which, according to the various marketing, financial, tech and pop culture experts we spoke with, can boost the bottom line and ease daily burdens for most entrepreneurs-if it's used properly. As the cost of technology dips, making it more accessible to more Americans, the vastness of the sea consumers must swim through grows with every new domain name. That means the impressions entrepreneurs make need to be more persuasive-and building loyalty from the start is imperative. You can't deny Internet speed. What's "in" will come and go-so quickly, in fact, that if you don't keep your eyes peeled and your ears wide open to catch that ever-important buzz, you might just miss it altogether. The next few pages are chock-full of 2001 chatter from trusted authorities on everything the modern entrepreneur should be up on. Now get out that PDA and take some notes...

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: Future Earnings.

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