For His Own Good

The Pros Speak

Budding online entrepreneur Bill Schmidt approached us about getting a professional critique of his shopping portal, So we arranged to have Heavrin-Brown Consultants (, an Ann Arbor, Michigan, strategic Internet services and Web design firm, critique Schmidt's site. The Heavrin-Brown team approached the site from every design, content and technical angle to advise on a tuneup. Schmidt certainly took their comments to heart-visit his new and improved site to see for yourself.

Here's what the Heavrin-Brown experts had to say:

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.

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