For His Own Good

Graphic Design And Usability

Doug Heavrin-Brown, co-founder and art director:

1. "It looks like a 'first-generation' site-a first attempt at getting online with the intention of making revisions once the site is in place."

2. "The site needs a more definite and cohesive color palette. The use of red and white should be avoided because of the similarity to the colors of NBC's Snap.com, as well as the similarity in the names of the two sites."

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.

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