For His Own Good

Graphic Arts

Robin Hite, graphic artist:

1. "I'd start with the logo. Right now, it seems to be floating around a sea of other things below it. You could emphasize and anchor it more with a solid, dark-colored bar across the top of the page and the logo in white, with a possible drop shadow behind it."

2. "I kept looking for some sort of tagline or description of what the site was, its purpose, something. Just one line below the logo, such as 'Your guide to . . . ' or 'A shopping site offering . . . ' would help."

3. "The different categories of links all seem laid out in a rather jumbled fashion. Putting thin outlines around each group and a neutral-colored bar in back of just the titles would make them more cohesive and separate. Keep your spacing between all the rest of your listings of links consistent to avoid a chaotic look."

4. "You're using lots of color and movement. While at first this may seem cool to do, it creates an overall carnival effect, which may entice at first but leaves you dizzy and tired after a while and looking for the exit."

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.

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