Getting Better All The Time

The Art Of Possibility

(Harvard Business School Press, $22.50)

You won't last as an entrepreneur without a strong sense of the possible. Sure, Rosamund Stone Zander and Benjamin Zander aren't entrepreneurs-they are, respectively, a family therapist and an orchestra conductor-but based on their rather optimistic sense of what's possible, perhaps the two should be.

The husband-and-wife Zanders offer ways to engender optimism and enterprise in a variety of people. For instance, Benjamin describes how he told one music class at the start of the semester that every student would get an "A," provided each wrote him a letter describing why he or she deserved it. With the certainty of getting an "A," Zander says, the music students tapped their inner reservoirs of enthusiasm and, ultimately, possibility.

The book is full of similar ideas that seem impractical at first but, once they're explained in warm and witty style, reveal themselves as very practical indeed.

The Art Of Possibility is available at

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: Getting Better All The Time.

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