Getting Better All The Time

The Entrepreneurial Mindset

(Harvard Business School Press, $29.95)

Many books detail the hard-knocks experiences of entrepreneurs, and an increasing number of academic studies investigate the traits and practices of successful business owners. But there are few books that mingle pragmatic and theoretical information from top-flight university researchers who have real-world experience founding companies. This book, by professors Rita Gunther McGrath of Columbia University and Ian MacMillan of the University of Pennsylvania's Wharton School, fills that void.

Among the pair's contributions is identifying the unique traits of entrepreneurs who habitually start companies. Based on much research, the authors find that successful entrepreneurs: 1) passionately seek new opportunities, 2) pursue them with enormous discipline, 3) pursue only the very best opportunities, 4) focus on execution and 5) engage the energies of everyone they can reach. Gunther McGrath and MacMillan do much more than that, however. They provide a slew of usable ideas and plans of action for entrepreneurs who are interested in innovating new business models, introducing imaginative products, reaching untapped markets and otherwise expressing, in the real world, their unique entrepreneurial mind-sets.

The Entrepreneurial Mindset is available at

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This article was originally published in the December 2000 print edition of Entrepreneur with the headline: Getting Better All The Time.

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