More powerful than a locomotive, able to leap tall buildings in a single bound, nothing beats word-of-mouth advertising for dotcoms. Why not make it easy for visitors to recommend your site to a friend? Tell-a-friend Broadcaster does just that by providing them with a simple link they can click on to tell friends about your Web site. Bonus: the Tell-a-friend's recommendation link can also be dropped into an e-mail message, newsgroup or e-zine. Viralicious.
J.W. Dysart, a software analyst and Internet business consultant, has written for more than 40 publications, including The New York Times.