2nd Annual Million-Dollar Ideas

Antiaging Products

No surprise here. People are getting older. And though we used to be content to watch Bob Hope specials and shuffle quietly into the night, no more. In 1993, antiaging products were a $325 million market. Not bad. But that quadrupled over the next four years, and by 2002, the market should be at $3.6 billion. That's a lot of jack, Jack, and it could be yours. Eighty-eight million North Americans are between the ages of 40 and 55 (those wonderful baby boomers!)-not to mention those middle-agers worldwide-and they're all waiting for you to tell them how to look or feel younger.

The leading retailers? Chain drugs stores, supermarkets and mass merchandisers (think vitamins and makeup), but you could also open your own health and natural foods store (they claim 33 percent of the market, the largest share). Or you could start a restaurant targeted at older, health-conscious eaters. You could advise companies on marketing to the antiaging market or publish a magazine aimed at that set. Just get on this trend now. You're not getting any younger, either.


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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: 2nd Annual Million-Dollar Ideas.

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