You can be on Entrepreneur’s cover!

Twitter Is Reportedly the Latest to Explore a Deal With TikTok It's very early, but would be huge if it moved forward.

By Jon Fingas

entrepreneur daily

This story originally appeared on Engadget

Dado Ruvic | Reuters via Engadget

TikTok's list of suitors is extending significantly beyond Microsoft. Wall Street Journal sources say Twitter has held "preliminary talks" about a possible union with TikTok's US business. It's still very early, and might not move forward, but Twitter reportedly believes it has an advantage over bidders like Microsoft due to its size. It thinks it wouldn't face as much antitrust scrutiny if it clinched a deal, according to the tipsters.

Twitter's size could also be a drawback, however. TikTok's US business alone could be worth tens of billions of dollars, and that would be a serious obstacle when Twitter's entire market capitalization is $29 billion. It would likely need to draw on help from investors and take on a large amount of debt. And while it has been relatively successful in recent years, it suffered a loss of more than $1.2 billion in its latest quarter. The company might not be in a position to buy a behemoth like TikTok.

A deal would dramatically change Twitter's course, though. It's considered small relative to Facebook at the moment, but it would suddenly have considerably more clout — it has 186 million daily active users worldwide, but TikTok was said to have 41 million (not including its Chinese sibling Douyin) before the pandemic. Unlike the ill-fated Vine deal, TikTok would likely have to be treated more as a full-fledged counterpart to Twitter than a complement.

Whether or not Twitter makes a move, the report underscores the pressure on TikTok. President Trump has given the company until September 15th to sell its US operations if it wants to avoid a ban in the country. TikTok doesn't have much time to close a deal, and that means being open to offers it wouldn't have entertained in the past.

Jon Fingas is an associate editor at Engadget.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.