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The Numbers

Quick-hitting statistics about e-commerce

Chew on this: The average adult Internet user will spend 23.5 months of his or her remaining life span online. How about this: 23.5 million U.S. households have made online purchases. If factoids like those turn you on, bookmark www.e-tailing.com. Go to the home page, click "e-Trends," and you're transported into a grab bag of statistics culled from many other sources (research reports, industry magazines and more). It's a fast way to get a snapshot of where e-commerce is-and where it may be heading.


Robert McGarvey is the author of How to Dotcom(Entrepreneur Press). E-mail him at rjm@mcgarvey.net.

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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: The Numbers.

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