Investors and women need to change their attitudes. In the past, women focused on [businesses that] provided income, or served a need in the community or economy. They weren't aware of the potential to make big money.
Investors need to understand the subtle ways that gender bias creeps into their decision-making. Women say their ideas are heard differently or sometimes not at all. Women's organizations must train members to build high-growth businesses and showcase successful women to eliminate gender bias.