Fair Financing

Nina McLemore

Chair, NFWBO

Investors and women need to change their attitudes. In the past, women focused on [businesses that] provided income, or served a need in the community or economy. They weren't aware of the potential to make big money.

Investors need to understand the subtle ways that gender bias creeps into their decision-making. Women say their ideas are heard differently or sometimes not at all. Women's organizations must train members to build high-growth businesses and showcase successful women to eliminate gender bias.

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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: Fair Financing.

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