Fair Financing

Bonnie Wong

President, Asian Women in Business

It's more complicated than men discriminating against women. Venture capitalists like Jerry Colonna of FlatIron Partners tell me they get fewer business plans from women. But I also think men don't trust women's management style or see women as good managers.

The key is educating venture capitalists about female entrepreneurs who are good candidates for funding, and helping women become more aggressive when pitching business plans and seeking feedback.

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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: Fair Financing.

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