Eat Your Heart Out, Hasselhoff

All About "E"

Hands-free, in-car communication is a goal for all car-makers, and some of the most advanced smart electronics and wireless telematics, such as syncing your cell phone with your Palm PDA for hands-free Internet access, already appear on new models. Look for them in Fords, Jaguars, Lincolns, Mazdas, Mercurys and Volvos, as well as many General Motors models.

Mobile computing is a given these days, but how about seeing information projected onto the windshield so you're not distracted by having to watch a dashboard display? These head-up displays aren't new, but their application is changing from merely projecting your speed and fuel onto the windshield to allowing the driver to program other data.

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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: Eat Your Heart Out, Hasselhoff.

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