Sub-Liminable

The Subway Series of Success

"This is the most exciting time in Subway's history," says Fertman. "With the new menu, the current advertising program, the awareness people have of Subway, the way our average unit volumes are growing . . . to see our franchise owners become more and more successful, what could be more exciting than that?"

No fairy tale can even compare.

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This article was originally published in the January 2001 print edition of Entrepreneur with the headline: Sub-Liminable.

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