12 Months to Startup

Month 9: Court your first customers.

You have a profile of the end user of your product or service. Get in the habit of "talking up" your business-telling everyone you know about it. Ask for referrals from colleagues, suppliers, former employers and other associates. Improve the quality of your referrals by being specific in your request. For example, an insurance broker developed a successful referral network by asking clients whom they know who is "in a two-income professional family with young children," rather than just asking if they know anyone who needs insurance. Consider offering free consultations or an introductory price to first-time buyers. Once you hear from a satisfied customer, ask him or her for a testimonial letter to use in your promotional materials.

Resource Guide

  • Read articles from our Marketing Coach or sign up for her coaching program.

« Previous 1 2 3 4 5 6 7 8 9 Page 10 11 12 13 Next »
Loading the player ...

The 7 Sleep Habits of Successful Entrepreneurs

Ads by Google

Share Your Thoughts

Most Shared Stories

15 Signs You're an Entrepreneur
The 7 Most Powerful Women to Watch in 2014
6 Ways to Improve Your Conversations
Richard Branson: 'There's No Shortcut or Magic Recipe to Success'
10 Quotes on Persistence to Help You Keep Going