12 Months to Startup

Month 11: Execute Your Marketing Plan.

Establish your marketing infrastructure. You work against yourself when you're not prepared to respond to opportunities that result from your marketing efforts. Your stationery, business cards and marketing materials should be ready for distribution. If your customers can reach you via e-mail, set up autoresponders to handle their queries. Whatever response methods buyers can use, you should have materials that can be sent via those same mediums.

Mail a press release to the local media. Do a joint mailing with other complementary businesses. Beat the deadline for your Yellow Pages ad, and talk with your manufacturer about co-op advertising opportunities. Take advantage of all free directory listings. Contribute an article to a trade journal. Send out special offer postcards to prospects. Create a coupon offer. Make a speech at a networking event. Track the results of your devices by asking all respondents how they heard about you.

Resource Guide

  • Sign up for Marketing Coach Kim T. Gordon'scoaching program or read her articles.
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