In 1999, 67 percent of American households owned their homes, according to the U.S. Department of Housing and Urban Development. That percentage, the highest in U.S. history, accounts for about 70.1 million families owning homes.
All these homes need paint, draperies, carpeting, furnishings and other décor, but with family members working 40-plus-hour weeks, they don't have the time to be checking out rug samples. Enter the home decorator.
Wilkerson believes this industry is popular primarily because it serves to reduce stress. "A husband and wife are working 60-hour weeks, and, when they come home, they're running the kids hither and yon," says Wilkerson. "If someone provides a service to them that offers convenience and a broad selection, they grab it."
Most of today's home décor businesses are mobile, bringing samples and options into their customers' homes. Some franchises offering this service are Decorating Den Interiors, Decor & You and DOTI (Designs of the Interior).