From the February 2001 issue of Entrepreneur

A good name is worth a thousand marketing dollars. Itching to stand out, some dotcoms are opting for the odd over the obvious:

Company: Yummy Interactive
Web site:www.yummy.com
Sounds like: gourmet food retailer
Actually is: ASP

Company: Mushpot.com
Web site:www.mushpot.com
Sounds like: Iditarod fan site
Actually is: free Internet hard drive

Company: Crunchy Technologies
Web site:www.crunchy.com
Sounds like: peanut butter manufacturer
Actually is: e-business solutions provider

Company: Jamcracker
Web site:www.jamcracker.com
Sounds like: midnight snack site
Actually is: IT solutions provider