You're about to put up your e-commerce site, and you want people to feel good about the security of your site when they arrive. So what do you do?
At the Better Business Bureau's site, you can become a member by locating your local chapter on their site. Once you join locally, you're allowed to use the BBB logo, "flame" and seal on your advertising, including on your Web site, to show that you're a member. You can also visit the site to contact local chapters in order to check out a company or file a complaint about a company. (They don't have a national directory yet.)
Gaining the trust of potential customers is key to doing business online, and being part of organizations that help enforce standards can put customers' minds at ease.
Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.