Become a Sales Expert Without Leaving Your Chair

Best of the Best Is it abnormal to feel love for a Web site? Well, if loving is wrong, I don't wanna be right. The site, with articles from marketing professors and pros, is chock-full of useful marketing data, from how to determine the size of your market to how to make a Web site memorable. The site does require you to log in, but it's well worth it. The resources page is well-organized and helpful. Here in Maine, our slogan is "Maine-the way life should be." Well, is the way a Web site should be-easy to navigate and brimming with valuable content. Having learned about sherpas as the legendary guides to mountain climbers in Into Thin Air, I was intrigued by a Web site that could guide entrepreneurs and save them from pitching themselves right off a marketing precipice. The site is clean and well-laid-out, and although there are some ads, none were screaming at me as I made my way around the site. I checked out "Marketing to small business" and was able to select from news, interviews, events, case studies, jobs and practical know-how. I liked this site so much when I discovered it, I sent a love note e-mail. I was shocked when a representative actually called me to thank me for my note and to discuss the content on the site. I took the time to express my admiration because this site has a wealth of data for both the PR neophyte and pro. If you're new to PR, you'll find the articles on creating a press kit and putting together a media list helpful. If you know your way around a PR campaign already, you'll enjoy the articles on topics ranging from building a corporate reputation to developing a model to measure PR.

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This article was originally published in the February 2001 print edition of Entrepreneur with the headline: Become a Sales Expert Without Leaving Your Chair.

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