Having privacy and data security policies in place before you go online is critical to managing potential issues down the road. Jerry Johnson, senior vice president of issues management at global technology PR agency Brodeur Worldwide, offers his tips for "positive positioning in the privacy debate."
- Know the privacy and data policies of your partners. Your privacy policies may be terrific, but what about those of your business, distribution and marketing partners? Increasingly, companies are being held liable for the privacy policies of their vendors and business partners.
Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.