While in Atlanta recently, I met a terrific entrepreneur. (Let's call him Steve.) The owner of a chain of pet stores with 30 employees and sales exceeding $4 million per year, Steve has added a variety of products and services through the years, from boarding cats and dogs to dog obedience classes. But the problem is, this year his business has stopped growing-in fact, when we last spoke, it was $40,000 in the red. Steve will have to do something beyond his usual Yellow Pages ad to bring in new business. But what?