If no one knows about your business, you're not going to grow. So spread the word. Here's how:
- Use your business cards. Give your cards to everyone you meet-even if it's not a business situation. And make sure those cards accurately reflect your business's image.
- Join the right associations. Look for groups your prospects belong to, and concentrate your time there. And don't forget your industry trade group and local chamber of commerce.
- Develop an elevator pitch. You should be able to clearly describe what you do in 10 to 15 seconds. Practice until you get it right.
- Use testimonials. Nothing sells your business better than satisfied clients-let them do the talking for you.