Starting a Business

Spreading The Word About Your Business

If no one knows about your business, you're not going to grow anywhere. Here's how to start getting the word out.

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Follow these simple tips for getting your business noticed:

  • Use your business cards. Give your cards to everyone you meet-even if it's not a business situation. And make sure those cards accurately reflect your business's image.
  • Join the right associations and organizations. Look for groups your prospects belong to, and concentrate your time there. And don't forget your industry trade group and local chamber of commerce.
  • Develop an elevator introduction. You should be able to clearly describe what you do in 10 to 15 seconds. Practice until you get it right.
  • Use testimonials. Nothing sells your business better than satisfied clients. Let them do the talking for you.

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