Know Thy Customer

Get free demographic information at this handy site.
This story first appeared in the April 2001 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The right regional demographics-how old and how educated the people are, how many kids they have and how much they pay in rent or mortgage-will reinforce any successful marketing program. FreeDemographics lets you research that kind of information and more. Perhaps you need to track how a region has changed; this site offers data from the 1970, 1980 and 1990 U.S. Census reports. Usually you pay for this kind of information, but FreeDemographics delivers exactly what it says-lots of facts at no cost.


Robert McGarvey is the author of How to Dotcom(Entrepreneur Press).

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