Ones To Grow On

The Art Of Innovation

(Doubleday/Currency Books)

The Art Of Innovation

It's virtually impossible to read Tom Kelley's rousing stories of innovation without thinking "Gee, I bet I could design a great new product." Kelley is general manager of IDEO, a Silicon Valley company that's designed many renowned products, including the Palm V. The book outlines how you, too, can generate good ideas.

Kelley describes an innovation engine that anybody can run but that is also distinctly counterintuitive. For instance, he says the myth of the lone creative genius is exactly that-a myth. And the best sources of innovation are groups of designers. Your group needs a mix of irreverence, total dedication to results, diversity and other traits. The book is full of similarly detailed tips, thoroughly explained and illustrated with examples. If there exists a great idea in your company, Kelley will help you discover it.

The Art Of Innovation is available at

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This article was originally published in the April 2001 print edition of Entrepreneur with the headline: Ones To Grow On.

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