Ones To Grow On

Fast Growth

(Dearborn Trade)

Fast Growth

Laurence G. Weinzimmer's book is a rarity-a deeply researched, impeccably organized, accessibly written book that irrefutably upsets conventional thinking about a crucially important topic. The topic is growth-how to get it and keep getting it. The research consists of a decade's worth of studies of hundreds of firms, both fast- and slow-growing, with the goal of deciphering what promotes growth and what retards it. His main finding? No single trick, whether it's seeking market share or focusing on core competencies, generates sustainable growth. To grow and keep growing, he says, you have to do almost everything equally well.

Specifically, you should balance market, organizational and strategy catalysts. These three are further subdivided into, to take strategy as an example, incremental-growth strategies, leap-growth strategies and relationship strategies. Weinzimmer explains each in detail and finishes with an approach to implementing them all in a coordinated fashion. Straightforward, compelling and a fast read, Weinzimmer's book belongs on every growth-oriented entrepreneur's shelf.

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This article was originally published in the April 2001 print edition of Entrepreneur with the headline: Ones To Grow On.

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