Ones To Grow On

What are you reading?

What Are You Reading?
Unleashing the Ideavirus (Do You Zoom Inc.) by Seth Godin

"I am continually seeking out information about the kind of consumers that Godin describes: the 'sneezers' who grab hold of concepts early and move them into the mainstream through sheer viral power. The ideas in this book are helping us better understand our target audiences. We are identifying the viral consumers and capturing their feedback."

-Pete Blackshaw, CEO and founder of, Cincinnati

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This article was originally published in the April 2001 print edition of Entrepreneur with the headline: Ones To Grow On.

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