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3rd Annual 10 Under 30

Nathan Miller, 20

nathan, a PDA portal based in Huntington Woods, Michigan, that distributes software for handheld devices
2000 sales: $1 million
2001 projections: $1.4 million

"Keep an open mind, and have an imaginative outlook. It's the little surprises, the twists and turns your plans take, that make life interesting." Words of wisdom from a young entrepreneur who has seen his share of interesting twists. Indeed, Miller never imagined he could transform his Yahoo! Storefront into, a major Windows CE and Palm software distributor that he launched in July 2000.

After all, Miller's reseller permits to sell PDAs sometimes don't even provide him with enough product to fill orders. But that hasn't prevented him from fulfilling his customers' requests for the trendy little gadgets-he's been known to wipe out the stock at local electronic stores just to meet their needs. His "imaginative outlook" has also prompted him to take a creative approach to his marketing efforts, relying heavily on viral marketing at developer conferences and banner ad exchanges with other PDA-lover sites.

Even the lack of a degree doesn't seem to be a problem for Miller, who recently decided to postpone completing his degree at the University of Michigan to pour all his efforts into growing his business. Says Miller, "I know exactly who, where and what I want to be 20 years from now." -Gisela M. Pedroza

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This article was originally published in the April 2001 print edition of Entrepreneur with the headline: 3rd Annual 10 Under 30.

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