The Fundamentals

Meet the challenges of the Digital Age-but don't forget the roots of business success.

The Internet has changed a lot about business, but not everything. These three books help entrepreneurs meet all today's tech challenges while keeping them grounded in the still-essential skills of communication and problem-solving.

If you want to survive and prosper in a business world radically changed by the Internet, you have to master e-culture, according to management writer Rosabeth Moss Kanter. E-culture is about community and expresses itself in shared identity, shared knowledge and collaboration.

Moss Kanter offers four prescriptions to deal with e-culture. First, treat strategy development as improvisational theater by setting a theme for your company and encouraging experimentation within those boundaries. Second, use your network of partners often rather than occasionally. Third, rebuild your company as a community that values and implements input from the entire organization. (For example, have multiple channels for communicating between all levels and departments.) Last, win the talent wars. One trick: Recognize employees' outside interests by sponsoring special company lunches where workers can show amateur artwork or demonstrate hobbies.

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This article was originally published in the May 2001 print edition of Entrepreneur with the headline: The Fundamentals.

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