From the May 2001 issue of Entrepreneur
Check it out: The feds keep releasing streams of demographic data culled from the 2000 Census, and, by now, the pickings should be tasty, with plentiful free information to be had regarding communities and the age, income, ethnicity and more of their residents. The Census is a marketer's dream come true: Keep studying the reports, and brilliant strategies are bound to come your way.