Big Money

Reach for the Stars

Between enjoying a boost in sales of its bestselling LCD monitor as market prices drop, reaping profits from its projectors and plasma displays, introducing ViewPad (a 10.4-inch wireless device featuring high bandwidth and a touch panel) and entering the digital TV market, Chu doesn't see any signs of his company slowing down.

Perhaps it's because he had to adapt from doing business in Taiwan to a completely foreign culture and mindset, but Chu doesn't mind allowing himself and his employee-partners room to learn. And he doesn't fear leading ViewSonic into uncharted territories. Whether it's that or pure ambition--or a little bit of both--Chu knows exactly what he wants: "To become the best company to work for and the best company to do business with." He knows if he can keep his team concentrated on being the absolute best, View-Sonic will keep its present customers for life.

We asked Chu whether any one blunder in ViewSonic's history was substantial enough to change the way he does business. He laughed. "There have been too many," he says. "In the IT industry, it's an open door. Almost every day you have new surprises and new issues. The basic principle [we promote] is for every-body to move on."

Additional reporting by Megan Reilly

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This article was originally published in the May 2001 print edition of Entrepreneur with the headline: Big Money.

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