Entrepreneur's Complete Guide to Software

Marketing

Marketing Plan Pro 4.0
Vendor:PALO ALTO SOFTWARE
Phone number: (800) 229-7526
Street price (packaged): $99.95
Operating system requirements & features: Win 2000/NT/Me/98/95. Develop marketing strategies and plans. Features include SWOT analysis, milestones implementation, detailed sales forecasts and expense budgets, plan wizards, and 10 sample plans to fit your market. Full integration with Business Plan Pro.


SurveySolutions for the Web 3.0
Vendor:PERSEUS DEVELOPMENT
Phone number: (877) PERSEUS
Street price (packaged): $179
Operating system requirements & features: Win 2000/NT/Me/98/95. Internet survey software. Allows users to create surveys in a word processing interface, distribute them via the Web or e-mail, collect responses and automatically add them to a native Microsoft Access database.


SurveySolutions Professional
Vendor:PERSEUS DEVELOPMENT
Phone number: (877) PERSEUS
Street price (packaged): $495
Operating system requirements & features: Win 2000/NT/Me/98/95. Survey software designed to make complex, multiple-page online surveys. Allows users to include links between questions, rotate question order to eliminate bias and use answers from prior questions in the text of subsequent questions.


PlanMagic Marketing 5.0
Vendor:PLANMAGIC
Phone number: fax: (914) 962-0149
Street price (packaged): $99.95
Operating system requirements & features: Win 2000/NT/Me/98/95. Writing guide for professional marketing plans. Includes strategic marketing planning; analysis of current marketing activities; and a concise, illustrated guide to analysis and marketing.


PlanMagic WebQuest Pro 2.001
Vendor:PLANMAGIC
Phone number: fax: (914) 962-0149
Street price (packaged): $69.95
Operating system requirements & features: Win 2000/NT/Me/98/95. Guide for Web marketing plans. Features online marketing information and clear goals and strategy settings.


Accucast Accelerator 2.5
Vendor:SOCKETWARE
Phone number: (877) 4-ACCUCAST
Street price (packaged): $2,000 plus a per-message cost
Operating system requirements & features: Internet Explorer or Netscape Navigator. Allows marketers to develop e-mail marketing campaigns from their desktops. No hardware purchase required.


Email Workshop Version 1.7
Vendor:WORD PLACE
Phone number: (801) 221-7777
Street price (packaged): $99
Operating system requirements & features: Win 2000/NT/Me/98/95. E-mail marketing program that features address list management, e-mail broadcasting, broadcast reports and anti-abuse tools.

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This article was originally published in the May 2001 print edition of Entrepreneur with the headline: Entrepreneur's Complete Guide to Software.

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